You don’t get to the good places by following a guide.

You get there by embracing the freedom to do things your way. By following your untethered spirit and moving beyond the standards and expectations defined by others. That common ground and commitment to independence is what ties together three distinctly different lives — Joshua, a man reclaiming his indigenous roots; Lisa, a backcountry llama packer; and Daniel, a landscape painter and synesthetic musician.

The anthem film and :30 paid media spot showcase their common ground and casts the product not as hero, but as sidekick.

The Go There landing page features the longform anthem, and links to individual films and bios of all three subjects.

The shoot took us to beautiful and diverse corners of Oregon — to Burns, Portland, and Fossil.

Individual biographical films were cut down into :30s and :15s for social and digital channels.

The production delivered films, video ads, and a full season of still photography for print and digital channels.

Creative Director + Project Manager: Kevin Longino // Film Director + DP: Aly Nicklas // DP2 + Drone: Ben Canales // Photographer + Executive Producer: Corey Arnold // Line Producer: Michelle Boucher // Digitech: Jonah Sutherland // Photo Assistant: Cameron Browne // Editor: Chris Cresci // Story Producer: Alisa Geiser // Copywriter: Jim B. // Composer of score to Daniel Robinson’s film: Daniel Robinson // Colorist: George Costakis, with Pinata Post // Sound Design, Mix & Master: Pyata Penedo, Figure8Sound